E69: All about change communications
I’ve spent the past few weeks meeting with incredible organizations hearing more about change that they are implementing. The biggest fear I hear about from sponsors? Communications.
Change commands different skills from sponsors. As a change manager, the most pressing issues for sponsors are:
Support for their communications
A clear understanding of what good organizational change communications look like
In this episode we dive deeper into how to support sponsor communication needs, from the perspective of supporting a change sponsor who is an excellent and skilled operations leader.
Most executives have excellent communications skills but find that change pushes them out of their comfort zone.
For sponsor executive communications I talk about:
The importance of authenticity and how you as the change manager support that
Key messages, what they are and how to use them
Planning communications (what, when, where, why, how)
I also talk about organizational communications and what you need to focus on as a change manager including:
How to run a communications program without the support of the organizational communications office
Tactics, audiences and stakeholders
Storytelling and how to use it in change communications
Blog Posts on Communications:
Medium, message and frequency, making change communications successful
Navigating Change: Using origin stories to set a new course
Three Ways to Support Your Change Sponsor in Effective Communications
Three Change Communications Myths and How to Bust them
How leaders make or break change communications
Episodes of Change: The Conversation: where I talk about Storytelling with Nadine Araksi:
Episode 1, Episode 2 and Episode 3
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